"To me, there’s nothing chicer than a shiny,
buffed nail. It’s like no-makeup makeup for your hands:
it says, I put time into my appearance, but I’m not
trying to cover anything up.” — Into The Gloss
“An interest in health is perhaps an obvious
outcome of the pandemic, but it’s still a novel interest
in the nail care space. In place of nail polish, consumers are
turning toward a new category: nail wellness.”
—The New York Times
"Sometimes the most simple and
powerful acts of self-care come in honoring
the looks you've already got."
—The Zoe Report
It started with the simple idea that natural nails should be just that; shined and nourished with the same ingredients you find in high-end organic skincare. We partnered with select formulators and producers to create a method that works without any harmful solvents or plasticizers. A revelation for those who prefer a beautifully-groomed natural nail.